I bought this book “Likable Social Media” by Dave Kerpen because I saw many interesting and inspiring recommendations. I needed a book to explain some basics on social media as we’ve started our project on facebook.com/movixd . I spent a few hours with a book and fell in love with it. There are many small things one can expect a friend to tell during some evening coffee or so. It’s like: this is how it works. I called my friend who is responsible for the facebook activities and had her buy this book as well. Now we update each other on what we have read and how can we implement it on our page.
I recommend it even for people who only have their own pages and that’s it. Kerpen describes the social media mechanics from the very bottom, so it’s easy to recognize different situations you can face with social media.